Updated: Oct 4, 2020
Design thinking aims to solve complex problems by fostering innovation and enhancing collaboration. Powered by a solutions-based approach to solving complex problems, it is an excellent process for advancing creativity and innovation if properly understood and applied.
Building a beautiful product is simple, but ensuring it is purposeful, interactive, and useful is the key to design thinking. By leveraging design thinking, brands, corporates, governments can ensure the user will like processes, products, services, and experiences because it will help solve problems.
The core of design thinking is to connect empathetically with the audience. The aim is to design products and services that fulfill the emotional need of the user.
Thus, design thinking helps the music industry and the artist connect better with their target audience by drawing on their emotional energy. This amplified connection enables loyal fans to engage with the artist and for the artist to show they care deeply about their fans.